Identity graph
Ready360
Unified B2C and B2B customer data for segmentation, personalization, and measurement.
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Customer Intelligence
Customer360 platform for personalization and customer intelligence
Designed and delivered a Customer360 data platform that unified customer identity and behavior across B2C and B2B journeys, giving marketing and analytics teams a governed foundation for segmentation, personalization, and measurement.
Context
The business needed customer data to do more than sit across disconnected systems. Personalization, segmentation, and growth initiatives required a reusable customer layer that could support analytics, activation, and machine learning instead of one-off campaign extracts.
What I built
- Unified customer identity and behavioral data across B2C and B2B sources
- Created segmentation frameworks and marketing activation datasets
- Designed analytics semantic models for trusted business consumption
- Built model-ready datasets that could support downstream forecasting, propensity, and churn-oriented use cases
Platform decisions that mattered
This work was framed as a platform capability rather than a marketing project. The architecture created clear boundaries between raw ingestion, conformed customer logic, and business-ready datasets so engineering, analytics, and marketing teams could operate from the same governed foundation.
Outcome
The result was a Customer360 capability that improved customer intelligence, supported targeted marketing, and created a stronger measurement layer for personalization and decision systems.
Impact Lens
Enabled targeted marketing and stronger customer intelligence by connecting identity, behavioral data, semantic models, and model-ready datasets on a reusable platform foundation.
Why It Matters
Each case is framed as systems work: what changed in the platform, governance model, and delivery cadence, not only what shipped.
Executive Readout
- Platform strategy grounded in architecture depth and operating model design
- AI readiness built on governance, quality, and reusable data foundations
- Customer intelligence and decision systems tied to measurable business outcomes