Selected Work
Four representative case studies spanning governed lakehouse modernization, customer intelligence, analytics transformation, and crisis-response executive reporting.
Selection Logic
These examples show the through-line in my work: build the foundation, connect it to customer and decision outcomes, scale it through governance and operating model discipline, and deliver under pressure when the business needs visibility fast.
Identity graph
Ready360
Unified B2C and B2B customer data for segmentation, personalization, and measurement.
Designed and delivered a Customer360 data platform that unified customer identity and behavior across B2C and B2B journeys, giving marketing and analytics teams a governed foundation for segmentation, personalization, and measurement.
Impact: Enabled targeted marketing and stronger customer intelligence by connecting identity, behavioral data, semantic models, and model-ready datasets on a reusable platform foundation.
Lakehouse foundation
Ready40%
Reporting effort reduced through a governed platform, shared standards, and reusable data products.
Modernized a fragmented enterprise data estate into a unified lakehouse platform with shared engineering standards, governance controls, and self-service data products for analytics, ML, and AI use cases.
Impact: Created a governed enterprise data backbone, enabled trusted self-service analytics across 12+ departments, reduced BI engineering effort by roughly 40%, and formed part of a broader data program that contributed to $25M+ in revenue impact over two years.
Modernization signal
Ready$500K
Governed analytics modernization that reduced leakage and improved cloud-readiness in a regulated enterprise.
Led reporting modernization initiatives that improved current decision support while preparing enterprise analytics platforms for governed cloud migration and future AI-ready operating models.
Impact: Reduced future migration complexity, delivered a fee optimization model worth about $500K annually, and strengthened analytics support for a $50M operations transformation.
Crisis response
Ready72h
Executive reporting mobilized in days, not months, for leadership visibility during lockdown disruption.
Led a rapid-response analytics initiative for TD Personal Banking at the start of COVID lockdowns, creating executive reporting that consolidated fragmented inputs into a single decision-support view for crisis leadership.
Impact: Mobilized reporting delivery within 72 hours, aligned data inputs across 7 product teams, and provided C-level leadership with daily operational visibility during a high-volatility period.